SHOC FLUO – THE EYEWEAR OF THE NEW WORLD

A new protagonist has entered the contemporary wardrobe. It’s not just an accessory—it’s a visual manifesto. It’s eyewear, but not just any eyewear: it’s the SHOC FLUO.

In an era where the boundaries between real and digital are melting away, eyewear is no longer just a protective lens or a stylish detail: it’s a gateway to parallel worlds. A lens through which we filter, recreate, and redesign our identity.
We are living in the peak of the visual millennium, where every detail tells a story woven from pixels, RGB, and digital universes.

The SHOC FLUO model captures all of this: iconic volume, bold and unapologetic colors, stage presence. A fluorescent explosion that glows under artificial light as much as under the sun. Fluo isn’t just a color—it’s a language.
It’s a statement, a rebellion against the neutral. A refusal to be invisible.
And the lips? They follow suit. Lipstick must be rigorously matched to the eyewear—fluorescent, fearless, and flaming.

With these frames, your gaze becomes incandescent, challenging the dullness of the everyday. This is the must-have accessory for a generation moving between the physical and the digital, between the selfie and the avatar, between the beach and the metaverse.

SHOC FLUO doesn’t follow trends—it creates them.