Design That Makes a Mark: When an Object Becomes an Icon

We talk about design in all its forms—its ability to adapt, evolve, and renew itself through every transformation.
But what truly sets apart an ordinary product from one that becomes an icon, a symbol, the very representation of its category?

A perfect example? The Havaianas.

Today, it’s the ultimate symbol of summer—sun, sea, beach, and relaxation. But few know that the famous Brazilian flip-flops were originally created for a completely different purpose: not for holidays, but for work.

Yes, that’s right: Havaianas were born in Brazil, inspired by the traditional Japanese zōri (rice-straw sandals), and were first designed for use in coffee plantations as durable, practical, and affordable footwear for laborers.

Over time, their simple and functional design was reinterpreted, transforming them into an icon of comfort, style, and cultural identity.
An everyday object that, through the power of design and storytelling, became a global symbol.